At the end of 2008 we met in Duesseldorf, Germany, for the first workshop for the MOCOM 2020 project to define key-goals, evaluate our strategy and discuss key questions.
Attendees have been Rolf Hansen, Christian Magel, Thomas Neugebauer, Ira Reckenthäler, Fabian Viertel from Simyo, Anke Kisters from Trimedia, Mark Pohlmann from Mavens Dialog and me, Monty Metzger from Ahead of Time.
During the full-day workshop we looked at futurist projects, e.g. EPIC 2015 or NTT Docomo’s Vision of the year 2010. The result was, that we want to be more realistic than the EPIC-video, and we do not want to focus on technology as much as NTT Docomo, we want to focus on the consumer.
What is MOCOM2020?
Since we first discussed the idea of an innovative project to visualize the key trends of the mobile future at the beginning of 2008 our basic goals became much clearer today. We do not want to create a vision of the year 2020 alone, we want to integrate a lot of experts, companies and everybody who is interested in this topic, we want to create a future vision together.
During the brainstorming session we defined a clear vision and positioning of the project:
MOCOM2020 will be the leading open think tank for mobile media worldwide.
What are the goals and results of MOCOM2020?
MOCOM2020 wants to achieve four main goals:
- - Content: to define key thesis, trends and major milestones for the mobile future.
- - Conversation: to start a discussion and conversation about the key questions, online and offline.
- - Leadership: to become the leading think tank for mobile media and communication.
- - Reach: to reach a wide audience.
Furthermore we want to visualize the results in a powerful way and produce a video as a key result of the project. Besides the video we will publish a whitepaper and a roadmap to illustrate key milestones.
What are the key topics of MOCOM2020?
The first workshop was not mainly focussed on topics, but we wanted to find main focus areas and research fields. We came with with three main research clusters for MOCOM2020:
Technology, Society and Economy.
Basically we first want to define powerful questions to rethink the status quo and to open up for completely new thoughts and ideas. During this workshop session we came up with several questions, here are some examples.
- - What will happen when all people on the planet have a mobile phone? And when will this happen?
- - Will mobile media close the global information gap?
- - Will mobile media be able to provide relevant information for daily life, education or business to everybody?
- - Google is dominating the internet, who will the dominator for the mobile web?
- - Will mobile adverstising be bigger than online adversting? And when will this happen?
- - Will people spend more media-time on their mobile than on any other media (Print, Radio, TV, Web etc.)?
- - How will location-based services change our daily life?
Your Contribution: If you want to add more questions, ideas or any feedback, feel free to send an E-Mail to our team.
And finally you can get an impression about the workshop from these animated pictures:
